According to Evelyn Rusli 2010, “Now that many corporations have mastered the tricky art of signing up for a Twitter or Facebook account, the next step is leveraging social media tools in a meaningful way that impacts your brand and your bottom line. While some have found varying degrees of success, the vast majority could use a crash course stat” http://techcrunch.com/2010/05/13/how-facebook-and-twitter-are-changing-business-models-shaping-brand-identity-video/ #techcrunch #facebook #twitter #evelynrusli #branding #business #identity #consulting @callistecomm
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