How Facebook and Twitter are changing business models, shaping brand identity [Video]

According to Evelyn Rusli 2010, “Now that many corporations have mastered the tricky art of signing up for a Twitter or Facebook account, the next step is leveraging social media tools in a meaningful way that impacts your brand and your bottom line. While some have found varying degrees of success, the vast majority could use a crash course stat” #techcrunch #facebook #twitter #evelynrusli #branding #business #identity #consulting @callistecomm