Jobs Made Apple Great By Ignoring Profit | The Great Debate

According to Clayton Christensen and James Allworth 2011, “The opinions expressed are their own. Steve Jobs retires as the CEO of Apple with a reputation that will place him amongst the pantheon of history’s great global business leaders. Many people have written about what makes Jobs and Apple special, but I think they’re missing what truly set him apart. Jobs has succeeded by eschewing the one thing that most people view as the raison d’être for companies — profit.” Read more >