Sony Buys Ericsson Out of Mobile Phone Venture | Reuters

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#sony #ericsson #mobile #consulting @callistecomm According to Tarmo Virki 2011, “Sony Corp is to take over its mobile phone joint venture with Ericsson for 1.05 billion euros ($1.5 billion), as it seeks to exploit its music and video to help it catch smartphone leaders such as Apple Inc.

The deal to buy out its Swedish partner will enable Sony to better integrate smartphones and other devices with its array of content, from its music label whose stars include Beyonce and Britney Spears, its movie studio whose current hits include Spider Man and Anonymous and its Playstation video games such as Legends of Norrah.

“Its the beginning of something which I think is quite magical,” Sony Chairman Sir Howard Stringer told a news conference in London. “We can more rapidly and more widely offer consumers smartphones, laptops, tablets and televisions that seamlessly connect with one another and open up new worlds of online entertainment”.” Read More  > http://www.reuters.com/article/2011/10/27/us-sonyericsson-idUSTRE79Q19J20111027

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